We are so pleased to have won best new business, best home decorating, and best unique gifts.

We got 1st runner up for women's clothing and vintage clothing, and and third runner up for furniture, antiques, and jewelry!

Thank you everyone for your continual support and voting for us!

Look at this amazing bit of editorial we got in the Good Times:




S= Sophisticated. T= Timeless. R= Really Addictive. I= Inspiring. P= Pretty. E= Eclectic. A year ago, Stripe opened in Downtown Santa Cruz on Walnut Avenue, and ever since then, local fashionistas have been flocking to this über appealing clothing/jewelry/homewares store. The shop, helmed by owner Suna Lock and buyer/manager Dana Norrell is ever so chic. Think of Anthropologie with a more independent influence, combined with a modern flair, and a vintage twist, and you’ve got Stripe. This store is here to stay. Amidst a tumultuous economy, Lock believed in her concept strongly enough to open a new store. And Santa Cruzans are excited about all the offerings inside Stripe’s visually stunning walls. You can easily spend 30 minutes browsing through the store and finding unique treasures in every nook—things like rustic wood picture frames sit under a table, a perfectly crafted bird candle is in a corner, vintage necklaces hang enticingly, warm, chunky sweaters are draped over a couch, gorgeous shoes kick back waiting for you to try them on, local shirts from Lex Designs beckon you to their racks, utilitarian handbags by local brand Nuala hang on mannequins, original cards line a wall, and so the display of goods goes, around and around the store. Think of Stripe as whetting your visual appetite—you can buy an affordable gift for someone’s birthday, pick up a Mother’s Day present, find a treat for yourself, and if you shop on Tuesday, just say, “I heart Santa Cruz” and you might get 20 percent off your order. There’s no other place like Stripe in Santa Cruz, so cheers to a one-year anniversary, and cheers to making our wallets bow to you, dear Stripe. QUICK BIT: Stripe's collective staff background is international: London, California, New York, Vietnam, Mexico City, Paris. | CM
Runners-up (Decorating) Saffron & Genevieve, Modern Life, Outside In
(New Business) Nourish, Satellite Telework, Motiv  (Unique Gifts) Artisans, Saffron & Genevieve, Paper Vision